Translation for Marketing and PR
We are one of a handful of agencies that operate a division specialising in the creative translation (transcreation) of above and below the line advertising copy, marketing content and PR communications.
With in-house copywriters and a global network of skilled creative translators and transcreators, the most complex, creatively written copy will be communicated with clarity, while being culturally and linguistically aligned to your local markets.
Why transcreation wins over translation
Consider your journey when creating a really effective, emotive message that wins hearts, wins customers and builds brands.
It’s probably taken you weeks if not months. It will have been written and re-written – maybe several times. It will have been based on an in-depth understanding of your own business proposition and your target audience.
You’ll agree that a quick ‘translation’ is highly unlikely to convey these core values. There is a good chance it could even do your brand considerable damage. This is where an expert transcreation team will add their value.
Our part in your journey is to understand exactly want you need to convey, and what outcome you want to achieve.
A formal transcreation brief confirms our understanding and how that understanding will be conveyed to our global transcreation teams.
Centralised, day-by-day team management keeps everyone on track and focused on achieving your goals.
Where linguistic or cultural challenges arise, we quickly communicate with you, often providing options for your consideration.
Our goal is to make this journey fast and efficient, delivering a creative, cultural and linguistic success story.
Press, Public and Corporate Communications
Whether you are announcing a new product, service or personnel change, or managing sensitive corporate information such as your Annual Report, it’s critical that your brand, business values and correct tone-of-voice are extended to your target audience. Our creative translation teams will competently manage these criteria across all of your communications media and channels, regardless of language.