We make sure your customer’s get a great experience from the moment they open the box!

How many times have we all seen product descriptions, QSGs (quick start guides) and User Guides that are confusing or misleading at best and at their worst could prove dangerous to the consumer?

And while the original information was well-written and accurate, a poor translation can quickly erode consumer confidence and damage your brand permanently.

Although I’ve worked alongside some major audio brands for much of my working life, today my focus is on the accurate transfer of information from product designer to consumer – globally.

Try this on sir – one size fits all!

It doesn’t.

To make sure that your promotional, PR and technical information reaches the consumer as intended, consider each activity as needing specific skillsets.

For example, marketing and promotional messages are written to motivate and captivate your audience. They encapsulate your brand and product values and sell an ideal.

User instructions are designed to do just that – instruct. They need to be both technically accurate, concise, and user-friendly, regardless of language.

And whilst there will be overlap, a message that conceptualises is quite different to a user guide.

The bespoke solution

Teamwork. It’s that simple.

Experience shows that a carefully selected team that combines different skill sets (and languages of course), delivers the best results across the spectrum of client-side needs; a transcreator to adapt the concept being promoted and technical translators who will make sure instructional content is perfect and an Account Manager who will champion your brand!

Back this up with the technologies that deliver consistency across all your products and markets and the result will meet your need for a quality, on-brand product, and for competitive pricing.

The eCommerce solution

Are you selling products online? We understand your need to achieve the best return on investment possible from each market.

Using combinations of AI assisted Machine Translation technologies and professional editing and translation we can create solutions that deliver accurate product information to the consumer, while benefiting from fast delivery and competitive pricing.

Having in-house localisation engineers means we can implement the best workflow integration solution for your eCommerce enterprise.

Enterprise language services for audio brand owners

If you feel that a language services company that adds value to your business across the entire breadth of your need; marketing, PR, eCommerce, packaging, promotions, technical, legal and HR, then get in touch to explore the commercial advantages we deliver.

Ken Mealing
Solutions Architect

I manage a team consisting of experienced project managers, software engineers (who really understand all things digital), a global team of transcreators and translators, and a multimedia and typesetting studio.

I’m responsible for delivering the solution that you need.