
From top to tail, from budget to premium, from teen to mature we’ll make sure your product descriptions, promotions, merchandising and social media campaigns speak the language of your audience and the language of your brand, without frontiers.
Help your customers put on your style.
We understand fashion, beauty and luxury brands.
So do you. Our skill is understanding how to localise your content for new markets.
My introduction to fashion retail started with All Saints and Michael Kors. Localising product descriptions and promotional campaigns for their European marketplaces.
Then, nearly 12 years ago I continued this journey with New Look. Translating and localising their intranet, their corporate and staff magazines, merchandising and training assets.
And more recently we’ve been helping Roman Originals and Coach.
Along the way I’ve supported GAP & Banana Republic and a scattering of associated brands; Look Fantastic and Ciate being just two.
So, my experience genuinely spans budget to premium, from teen to mature.
The Challenge for Fashion Brands
Allegiance to a brand can depend on how that brand conveys to a specific demographic.
You write your product descriptions to reinforce your brand, create a desire and encourage your audience to share that brand experience.
Conveying these carefully crafted messages into new languages, for different cultures can be a challenge, particularly when budget is an important consideration.
An additional challenge can be the ever-changing face of fashion, prompting imaginative product descriptions using terms that didn’t exist yesterday and might not exist next year!
The Prestige Network solution
We create solutions that call on some seriously experienced fashion copywriters and transcreators – skilled linguists who can adapt creatively written content for their local markets and can tailor your brand communications for your target audience. The goal being to convey your brand values without dilution, and definitely without any embarrassing moments!
And we combine these experts with the translation technologies that help us to work within your budgets and timelines.
Add a really experience management team, who work closely with every client, getting under the skin of your brand and your audience, and you now have a powerful resource.
What can we do for you?
Tell us your challenge and we’ll give you a solution.
It may be that you need to inject your brand in new territories, or improve market penetration in your existing markets.
Maybe you need integration with your eCommerce platform, or simply a slick translation delivery mechanism that will work for your business.
Perhaps you need your translations faster and cheaper.
Give us your challenge and we’ll deliver a solution.
What’s my role?
I manage a team consisting of experienced copywriters, project managers, software engineers (who really understand eCommerce websites), a global team of transcreators and translators and a multimedia and typesetting studio.
We are responsible for delivering the solution that you need. To start your journey, get in touch with me today.
Ken Mealing
01635 866 888
km@prestigenetwork.com