Once referred to as Machine Translation, the technology has evolved rapidly in recent years due to the introduction of Artificial Intelligence that ‘trains’ the software, continually improving the translation quality.

AI assisted translation can now be readily integrated into your everyday business needs, or tailored for specific requirements such as eCommerce.

Importantly, it can form part of a translation process that integrates the technology with the skills of professional translators, expanding the solutions available to every organisation.

When would machine translation work best?

The speed at which AI assisted translation works is almost instant and so it would be best used when fast delivery is important.

Perfect for when:

• You need a translation as soon as possible to meet a business deadline
• Accuracy is not as important as speed for the current use

Due to the automation that drives AI assisted translation, these solutions are always cheaper than their human service equivalents.

Perfect for:

• You wish to translate a part of a business that is not vital or bringing in significant revenue
• You wish to test the waters in a new market

When would you use human translation?

Human translation is much more accurate and intuitive when it comes to figuring out the intricacies and nuances that are present in language.

Perfect for:

• Legal documents that need to be verified and can influence the outcome of a case
• Technically complex documents where errors in translation can lead to costly or dangerous outcomes
• Marketing content where the style and tone-of-voice are critical to your brand
• Advertising campaigns that must deliver a return on your investment

Because of the human element, there is the option to make the translation process a collaborative effort where the translator can work with other parties such as transcreators or copywriters to optimise the content for specific purposes.

Perfect for:

• Campaigns that take you into new markets that require a lot of adapting to meet local expectations.
• SEO that maximises your visibility
• PPC campaigns

Context is another area that human translation excels, so will be able to translate in a way that will best fit the content around it.

Perfect for:

• Creative campaigns
• Website content
• Training and motivational programmes
• Educational curriculum content

A solution tailored for you

Here at Prestige, we take advantage of both forms of translation to provide a service that is tailored to your needs.

Need a document translated in the next five minutes? Our neural machine translation service will provide instant translation for your use.

Need something fast but want a human element? We can provide an instant translation with our AI assisted translation and then one of our verified translators will edit and proofread to ensure that everything is perfect.

Have a creative campaign that needs localising but may be subject to change down the line? Our team of transcreators can work with you every step of the way as you move into new territories.