Accenture is a multi-disciplinary outsourcing organisation delivering a broad range of solutions to Government and commercial enterprises.
In 2020 the Test & Trace mobile app was developed by Accenture on behalf of the
NHS as a means of managing exposure to the Covid 19 virus.
The Test & Trace app was considered to be a key part of the front-line defenc employed by the NHS in limiting the spread of the virus.
It was important that the app was adopted by the UK population as a whole, reaching those communities who might have found difficulty in adopting a service that did not reach out to them in their own language.
To maximise use of the Test & Trace app, the product was localised in 11 languages commonly spoken across the UK.
The biggest challenge being the critical timing for launching the product – literally a few weeks to bring the 11 language versions into daily use.
From the first Stand-Up meeting to product launch, the lead time was eight weeks.
During this period Prestige Network localised and tested the 11 language versions of the app, with two or more updates each day.
By assigning a dedicated project team to this demanding task, we mirrored the momentum of the development team, keeping pace with every update.
A key part of the localisation task was to test the app at each iteration across all 11 languages, ensuring that every update was relected in the live product.
The initial development and subsequent updating of the product has continued on a daily basis for 18 months, making this one of the longest running localisation tasks we have undertaken.
Our Mobile App Translation service goes beyond simple language translation. We consider cultural nuances, the local tech ecosystem, and your unique brand identity to ensure accurate localistion.
This meticulous process ensures your app resonates with your target audience, in every language. Our native-speaking experts immerse themselves in your brand, grasping your core values and messages. They use this understanding to adapt your app to its new market.
